Monday, 25 September 2017

SCHURTER's Management Meeting 2017

Management Meeting 2017

The SCHURTER International Management Meeting was this year held in the UK from the 7th to 11th September 2017, with 25 CEO’s from group companies travelling to the UK from worldwide locations.
On Friday the 8th of September the company invited the CEO’s to visit the factory in Aylesbury. The guests were given a welcome presentation by the UK CEO, Andy Birch and his management team. This was followed by a tour of the factory and a chance to show off our site. The tour took guests around each department in order to demonstrate the capabilities of the facility and the effective day to day running of the site.

Once the tours were complete a BBQ took place in the gardens of the Broad Leys pub and restaurant for both the visitors and the staff of SCHURTER. Thanks to a let up in the weather, the evening was a huge success with great BBQ food and also fish & chips to add a British touch, great ambience and even cupcakes emblazoned with the SCHURTER logo to finish!

On Saturday 9th September the agenda continued at the base for the management meeting, Sopwell House, St Albans, Hertfordshire. The theme of the day was strategic planning and this was followed in the evening by a meal at the award-winning local restaurant, Thompson.
On the afternoon of Sunday the 10th, the CEO’s took a well-earned break from proceedings to make a trip to the Luton Hoo Estate in Bedfordshire. Here they participated in various country pursuits such as Archery, Lawn Croquet and Falconry whilst experiencing first hand some truly bracing British weather! A welcome afternoon tea interval gave them all chance to warm up before enjoying a guided tour of the Luton Hoo Hotel. The evening drew to a close in The Sitting Room at the Mansion House with a 3-course dinner. 

On Monday 11th, with all presentations made and future planning proposals set, the agenda was concluded and the CEO's departed, having experienced a diverse range of local hospitality which spanned across three neighbouring counties.

The management meeting really outlines what SCHURTER stand for as a company. SCHURTER unites together across multiple countries and cultures to work as one. SCHURTER shows professionalism and a passion for what they do. Being part of a global group allows SCHURTER to utilise the strengths of each company within the group and offer complete solutions and a product lifecycle management system globally. This shows that SCHURTER is a one-stop shop and are the best choice for the complete solutions, whether this is a customised component or a fully integrated touch screen solution.

SCHURTER in the UK are able to offer products from both divisions; Input Systems and Components. The manufacturing site based in Aylesbury, Buckinghamshire specialises in human-machine interfaces, membrane keypads and Touchscreens. This means that SCHURTER is able to design a complete solution to meet our customer’s needs.

Friday, 15 September 2017

Intuitive use of machines makes all the difference

Machines simplify our everyday life in many different ways. But for this to work smoothly and for the machines not to be so complicated that they present us with insurmountable obstacles, the human-machine interface must be kept as simple as possible.

Interface between man and machine

Information is communicated via a human machine interface. It represents the link. There is a dialog between the two system partners, which creates an (inter-) action. The interface is therefore responsible for translating and communicating the information between the two linked systems of man and machine.

Forms of communication

On the human side, various technologies are used as input systems. For instance, the language input. Human communication comes closest and will undoubtedly prevail in the future. But others are more well-known and above all (still) more reliable. For example, the keyboard. Over time, this has been extended to include the mouse due to the development of graphical user interfaces. In addition to the mouse, especially for mobile applications, touchpads and Apple's trackpad have also been added. The features of a mouse have been basically substituted on a touch-sensitive surface. So-called gesture control was added to known features (e.g. scrolling): Swipe, zoom and rotate. 

The touchscreen represents the latest level in this evolution. In principle, this does not offer much more in the way of features than the mouse and keyboard. But it does greatly simplify the use of numerous applications. Here, the finger replaces the cursor. You can now tap directly on the action you want to perform. The user does not need to go back to the trackpad. The control is implemented instantly. On the downside, it is unavoidable for the display to become smudged as a result of the screen being constantly touched.. The machine communicates differently. It usually gives feedback in an audio form or via the display. It acknowledges the input more or provides options for further, more detailed input by the user.

In practice

When it comes to actual use, the machine or developer of the device must of course consider many different points. For example, the interface requires the following characteristics:

  • Fast design-in process
  • Input and display system in one on the smallest of spaces
  • Standardized interface
  • Low cost and suitability for mass production
  • Customer-specific adjustments in the design, technology and production


Devices are successful when they are accepted by the users. Once more, the smartphone is the perfect example in this respect. Despite the high complexity of the device, it has become the norm within a short period of time thanks to its easy, intuitive usability. This is what we should all strive for. Usability makes all the difference.

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